Posted by: el1en | January 5, 2010

‘Avatar’ Commandeers Film Piracy Record

AvatarWETA/20th Century Fox Sam Worthington plays Jake in James Cameron’s “Avatar.”

As “Avatar” knocks down box office records with each day of its theatrical release, the film has hit another, less estimable milestone: It has become the fastest-pirated movie yet, according to one tracking firm’s figures. The Times of London reported that “Avatar” was illegally downloaded 500,000 times in its first two days of release and 980,000 times in its first week, according to the Web site TorrentFreak.com, which tracks usage of the file-sharing tool BitTorrent.

In the days leading to the film’s release last month, its director, James Cameron, seemed confident that the 3-D effects of “Avatar” would essentially make it immune to piracy, telling The Times of London, “You can pirate a 3-D movie, but you can’t pirate it in 3-D, so you can’t bottle that 3-D experience.” But the TorrentFreak.com numbers seem to tell a different story: “Avatar” was illegally downloaded far more often than its closest competitor: the “Twilight” sequel “New Moon,” which was downloaded 610,000 times in its first week of release.

Still, 20th Century Fox, which released “Avatar,” seemed unconcerned that piracy would hurt the box office grosses of the film, which last weekend surpassed $1 billion in worldwide ticket sales. “Bootleg copies are unlikely to have much impact,” a studio spokesman told The Times of London. “Seeing the movie in 3-D in a cinema offers an experience that cannot be replicated.”

That may be true, but they can spawn their own behind-the-scenes backstory, as in this video that’s been making the rounds (and which stars the Bagger’s video producer extraordinaire, Jeremy Beiler): “The Making of Avatar — the Bootleg.”

Posted via web from Bad Monkeys

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